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Sam
Chris Anderson, of Long Tail fame, just wrote a great post on niche branding. The central thesis: niche brands do better because they're more authentic. Brands like Converse . Which is vegetarian . And also happens to... More »
Sam
Cross-posted here . When visitors come to your website, do they know what you're asking of them? Have you provided clear directions-and direction? Does your design make navigation ‘easy as 1-2-3′ (there's a reason the... More »
April 2007 