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Sam
Chris Anderson, of Long Tail fame, just wrote a great post on niche branding. The central thesis: niche brands do better because they're more authentic. Brands like Converse . Which is vegetarian . And also happens to... More »
Sam
Seth Godin writes : “I wonder…if ‘good enough’ might be the next big idea. Audio players, cars, dryers, accounting… not the best ever made, not the most complicated and certainly not the most energy-consuming. Just... More »
Sam
Here goes a flatlander blog entry: I often call myself a “recovering libertarian.” I do believe that strict adherence to a libertarian platform can make you stupid if taken to an extreme. (Ultimately, the labels... More »
April 2007 