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A Web Beyond Ego (and a simple request)

Posted on Apr 21st, 2007 by Sam : Verticality Evangelist Sam

We live, as Madonna aptly put it, in a material world (although unlike her protagonist, I happen to be a material boy). Although that world has brought humanity many benefits, we now must make the... More »

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Sam : Verticality Evangelist

Small branding in a big economy

Posted on Mar 13th, 2007 by Sam : Verticality Evangelist Sam

Chris Anderson, of Long Tail fame, just wrote a great post on niche branding. The central thesis: niche brands do better because they're more authentic. Brands like Converse . Which is vegetarian . And also happens to... More »

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Sam : Verticality Evangelist

How clear is your message?

Posted on Feb 16th, 2007 by Sam : Verticality Evangelist Sam

Cross-posted here . When visitors come to your website, do they know what you're asking of them? Have you provided clear directions-and direction? Does your design make navigation ‘easy as 1-2-3′ (there's a reason the... More »

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Sam : Verticality Evangelist

Relationships, relationships, relationships...

Posted on Feb 15th, 2007 by Sam : Verticality Evangelist Sam

Cross-posted here . No, not those kinds of relationships... I'm referring to the kinds of relationships that fuel successful businesses - you know, professional relationships. I've mentioned the "mystical internet" before. One of my goals... More »

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Sam : Verticality Evangelist

Innovatorz.org is up

Posted on Aug 21st, 2006 by Sam : Verticality Evangelist Sam

Behold all, the mighty Innovatorz.org, great storyteller of all things social innovation, has manifested into the realm of cyber-form. And I even got a cool email response from Seth Godin ! Short, but sweet, and... More »

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Sam : Verticality Evangelist

The Mystical Internet

Posted on Aug 19th, 2006 by Sam : Verticality Evangelist Sam

A lot of people think of the internet as mystical. That once you set up your blog, rss feed, newsletter, and podcast, you’re suddenly going to receive a swarm of traffic without putting in creativity... More »

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Sam : Verticality Evangelist

The (Toms) Block is Hot

Posted on Jun 26th, 2006 by Sam : Verticality Evangelist Sam

Just got a message from our fellow Zaadzter Blake , founder of Toms Shoes . I love the concept, and definitely want to help him "spread the meme." Not sure how far along they are... More »

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Sam : Verticality Evangelist

Verticality up and running!

Posted on Jun 15th, 2006 by Sam : Verticality Evangelist Sam

I have been waiting to blog on Zaadz until my "other" blog is fully functional. Well, that hasn't happened yet, but the website is up: http://www.verticalitygroup.com I want to work with some conscious peeps who... More »

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Sam : Verticality Evangelist